A special experience only available at the factory. KIRIN ICHIBAN Shibori deliciousness experience tour
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Only for those aged 20 and over
Taste it and experience it for yourself! Key points of the "Ichiban Shibori Taste Experience Tour" for those 20 years of age and older
- POINT01
- Enjoy the immersive experience
- POINT02
- A more multi-sensory experience
- POINT03
- The brewery draft master * pours the carefully selected "Ichiban Shibori" beer.
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※It may not be possible to provide this service depending on circumstances.
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※Staff with the knowledge and skills to serve delicious draft beer (in-house qualifications)
Factory Tour Overview
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Tour name
Drink and experience! "Ichiban Shibori Deliciousness Experience Tour" for those 20 years of age and older
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The packaging line in the factory may be stopped.
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Date
Every Saturday, Sunday and public holidays
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Tour start time
13:30-14:50 (However, this may vary depending on the season)
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Travel time
Approximately 80 minutes (55 minutes for factory tour, 25 minutes for tasting)
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subject
Only for those aged 20 and over
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※Up to 4 people per group
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※Participants under the age of 19 are not permitted to participate.
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Participation fee
Fee: 500 yen per person
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※The participation fee is required even if you do not sample the alcohol.
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Closed days
Mondays (open on public holidays, closed the following weekday)
Equipment inspection days New Year's holidays -
Shuttle bus
The shuttle bus has a capacity of 38 people and operates on a first-come, first-served basis. If the bus is full, you may not be able to board.
Please be aware of this in advance. -
Tasting
- time
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Approximately 25 minutes
- Content
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You can sample three types of beer: "KIRIN ICHIBAN Beer," "KIRIN ICHIBAN Black Draft Beer," and "KIRIN ICHIBAN Premium."
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※Beer is served on tap.
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※Soft drinks are available for those who cannot sample alcoholic beverages.
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※Please note that the products available for tasting may be subject to change.
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About reservations
Please check before booking
- Those who plan to drive a car, bicycle, or motorcycle (including passengers) for the rest of the day after the tour, those under the age of 20, and those who are pregnant or breastfeeding are not permitted to sample alcoholic beverages such as beer. Soft drinks are available for those under the age of 20, and non-alcoholic beer-flavored drinks are available for those over the age of 20.
*Alcohol will not be served even if you are pushing your bicycle home.
*If you are found to be driving after drinking alcohol, we will report you to the police. - If you do not show up without contacting us to cancel, we may not be able to accept your future bookings.
- If you have already made a reservation, please make a new reservation after the date of your previous reservation has passed. We appreciate your cooperation so that as many people as possible can visit.
- To ensure that our customers can enjoy themselves safely, we may contact you by email or phone to confirm your reservation details. Thank you for your understanding.
- To ensure safety and hygiene within the factory, please refrain from visiting if you are not feeling well (if you have symptoms such as fever or diarrhea).
- If the production line is suspended, we will provide information via video.
- For hygiene reasons, please refrain from bringing in food and drinks. Also, please refrain from eating anywhere on the premises (including the gardens) except in the restaurant.
- Please refrain from bringing pets (except for assistance dogs).
- You may only participate in the same tour once per day.
- We may be forced to close due to bad weather, natural disasters, etc. If we are to be closed, we will inform you in the "Notice to Customers" section at the top of the factory homepage, so please check.
- Tours are only available in Japanese.
Reservation
- Reservations are limited to 4 people per group.
- If you have domain restrictions or settings set to block emails from spam filters on your mobile carrier's email, you may not receive the reservation confirmation email. Please make sure to specify the domain "kirin.co.jp" so that you can receive emails from that address.
- Tours are only available in Japanese.
The Brewery tour is provided in Japanese only.
It's important to know.
We only provide Japanese language guide for you to play.
Kirin Beer Sendai Factory
2-2-1 Minato, Miyagino-ku, Sendai City, Miyagi Prefecture, 983-0001 (Access here)
Kirin factory tour general information desk
TEL:0570-055898（ナビダイヤル）
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※There is a call charge for using Navi Dial. Please follow the voice guidance and select a factory.
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※Navi Dial cannot be used from outside Japan. Please use the inquiry form.
Reception hours: 9:30am - 4:00pm (excluding closed days)
Closed on Mondays (open on public holidays, closed the following weekday), closed during the New Year holidays and other irregular closures
(Please check the calendar on the reservation screen for closing days.)
- ※Please be careful not to dial the wrong phone number.
