Kirin Factory Tour
What is the KIRIN ICHIBAN Tour?
「キリン一番搾り生ビール」のおいしさへのこだわりが、工場でも家でも実感できる工場見学です。
全国9か所にある工場だけの特別体験ができる「工場見学」と、家から楽しめる「オンライン工場見学」があり、見学中だけでなく見学前後にも体験できます。
Online beer factory tours to enjoy from home
This is an online factory tour that you can experience from the comfort of your own home, where you will learn how KIRIN ICHIBAN Draft Beer is made at the factory through guided tours and videos. Please enjoy it at your own convenience.
Precautions
- Recording or recording this video is prohibited. Unauthorized duplication or use of the video is strictly prohibited.
- Customers are responsible for communication costs. A large amount of communication data is required to watch this video, so we recommend using a Wi-Fi internet connection.
List of online beer factory tours
Please confirm and agree to the above precautions before participating.
Enjoy 360°. KIRIN ICHIBAN Shibori Deliciousness Experience Online Tour
This is an online immersive factory tour where customers can freely navigate the 3D space while being guided by a factory tour guide. Through the screen, you can experience the key points of Ichiban Shibori's deliciousness and a simulated factory tour.
Connecting hop producing areas with factory tours! IoA Factory Tour
This factory tour utilizes cutting-edge technology to connect the hop fields of Tono City, Iwate Prefecture with the Kirin Beer Sendai Factory, allowing viewers to experience the perspective of a hop farmer. (Viewing time: approximately 12 minutes)
Look out over the Japanese hop fields! 360-degree experience
You can use your smartphone to experience the "Looking out over Japanese hop fields! 360-degree experience" introduced in "Connecting hop producing areas with factory tours! IoA Factory Tour."
Connecting hop producing areas with factory tours! IoA Factory Tour: See, touch, taste, and discover the secrets behind the deliciousness KIRIN ICHIBAN Shibori
This factory tour focuses on hops, one of the main ingredients in beer, and introduces the passion of hop growers in Tono City, Iwate Prefecture, and Kirin Beer's CSV *1 initiatives through hops. This original tour differs from tours held at the factory, allowing even those who have already experienced a factory tour to deepen their knowledge of hops. Using cutting-edge technology, "IoA Virtual *2 Teleportation *3," visitors can transcend time and space, experiencing the fields and production site of Japanese-grown IBUKI hops from the perspective of a Kirin Beer Sendai factory visitor. Learn about the characteristics of hops and the secrets behind the deliciousness of KIRIN ICHIBAN series while experiencing the passion of the brewers.
Viewing time: Approximately 12 minutes *4
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※1Abbreviation for Creating Shared Value. Creating value that can be shared with customers and society.
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※2Internet of Abilities is a future social infrastructure proposed by Professor Junichi Rekimoto of the Graduate School of Interdisciplinary Information Studies at the University of Tokyo. It aims to expand human capabilities and refers to a network environment in which people and robots can utilize each other's abilities beyond the constraints of time and space.
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※3This remote experience technology was developed for applications such as remote sightseeing, watching sports and concerts, and remote work. "Virtual Teleportation" is a registered trademark of Toppan Printing Co., Ltd.
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※4This video was produced in October 2020.
- Products to introduce
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- "KIRIN ICHIBAN Beer"
- Limited edition gift item "Ichiban Shibori Premium"
- Limited-time "Ichiban Shibori Freshly Picked Hop Draft Beer"
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※"Ichiban Shibori Premium" and "Ichiban Shibori Freshly Picked Hop Draft Beer" use the Japanese hop "IBUKI."
Please see after viewing
- Please complete the survey
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Please let us know your thoughts and opinions on the tour "Connecting hop producing areas with factory tours! IoA Factory Tour: See, touch, taste and discover the secrets behind the deliciousness of KIRIN ICHIBAN Shibori."
- "KIRIN Home Tap"
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This service connects your home with the brewery, enriching your beer lifestyle. The deliciousness of freshly brewed draft beer, as only a brewer knows, is delivered right to your door. Beer poured from a dedicated beer server makes your dining table and the time you spend around it even more special. You can also enjoy the "Ichiban Shibori Premium" we introduced at home.
- Kirin Beer official note "#001 Ryuhei Asai: Changing Japan's beer culture with players who empathize with Tono"
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We will follow the efforts of Vice President Asai of BEER EXPERIENCE Co., Ltd., who appeared on the online beer factory tour, and share his thoughts on the future of beer.
- Kirin Beer official note: "Working together with farmers to make delicious beer. The journey of the Kirin Beer Sendai Factory and hop growers."
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This is a conversation between Kikuchi, president of the Hop Agricultural Cooperative, and Arakawa, factory manager of Kirin Beer's Sendai Factory, who appeared on the online beer factory tour.
Look out over the Japanese hop fields! 360-degree experience
You can now use your smartphone to experience the "Looking out over Japan's hop fields! 360-degree experience" introduced in "Connecting hop production areas with factory tours! IoA Factory Tour." Using the YouTube app on your smartphone, you can enjoy a 360-degree view of walking through the green curtains of a hop field in August, the perfect time for harvest. If you have a commercially available head-mounted display specifically designed for virtual reality (VR), you can also enjoy the VR experience. Feel the extraordinary sensation of being in a hop field as you freely look out over the beautiful and expansive hop fields, which reach heights of approximately 5 meters.
Viewing time: 1 minute
- Products to introduce
-
- "KIRIN ICHIBAN Beer"
- Limited edition gift item "Ichiban Shibori Premium"
- Limited-time "Ichiban Shibori Freshly Picked Hop Draft Beer"
-
※"Ichiban Shibori Premium" and "Ichiban Shibori Freshly Picked Hop Draft Beer" use the Japanese hop "IBUKI."
- Viewing from a smartphone
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Please open the viewing page in the YouTube app. For the latest operating system and YouTube app, view in full screen mode. Hold your smartphone in the direction you want to view for a 360-degree viewing experience.
- Those who have VR goggles
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You can experience VR by viewing the 3D view video on your smartphone in the YouTube VR app while wearing a head-mounted display (recommended for ages 7 and up). Due to the immersive nature of the video, if you experience nausea, dizziness, or motion sickness while watching, please stop watching.
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※You may not be able to watch on some devices.
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Please check it out after watching.
- "KIRIN Home Tap"
-
This service connects your home with the brewery, enriching your beer lifestyle. The deliciousness of freshly brewed draft beer, as only a brewer knows, is delivered right to your door. Beer poured from a dedicated beer server makes your dining table and the time you spend around it even more special. You can also enjoy the "Ichiban Shibori Premium" we introduced at home.
- Kirin Beer official note "#001 Ryuhei Asai: Changing Japan's beer culture with players who empathize with Tono"
-
We will follow the efforts of Vice President Asai of BEER EXPERIENCE Co., Ltd., who appeared on the online beer factory tour, and share his thoughts on the future of beer.
- Kirin Beer official note: "Working together with farmers to make delicious beer. The journey of the Kirin Beer Sendai Factory and hop growers."
-
This is a conversation between Kikuchi, president of the Hop Agricultural Cooperative, and Arakawa, factory manager of Kirin Beer's Sendai Factory, who appeared on the online beer factory tour.
