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KIRIN News Release

Kirin Brewery Company, Limited

Kirin acquires Japanese distribution rights for premium beer Guinness® and other brands

Tokyo, November 26, 2008— Kirin Brewery Company, Limited ("Kirin Brewery") today announced that it had acquired from Diageo plc the right to import and market Guinness® and other brands in Japan, with a planned commencement date of June 1, 2009. The product range to be handled by Kirin Brewery in Japan will include four varieties of Guinness® in cans, bottles and kegs, along with two varieties of KilkennyTM products in cans and kegs, and four varieties of Smirnoff Ice® in bottles. By introducing these world-renowned brands into its product lineup, Kirin Brewery aims to broaden the base of its domestic alcohol business.

Guinness®, a stout beer first brewed in Dublin, Ireland in 1759, is currently enjoyed in more than 150 countries. It is a popular premium beer in Japan, selected by a wide range of consumers both on-premise and at home. KilkennyTM is an ale-type beer from county Kilkenny in Ireland, characterized by its full, fruity flavor. Smirnoff Ice® was launched in England in 1999 and is the number one brand* in the RTD market. It is currently available in more than 80 countries around the world. Collectively, the addition of these three brands will enable Kirin Brewery to offer consumers in the beer and RTD markets an even wider range of international taste and enjoyment.
*Source: IWSR

Kirin Brewery is a core company driving the realization of KV2015, Kirin Group's long-term business framework to pursue a quantum leap in growth. Alongside Mercian Corporation and other group entities, Kirin Brewery is working to develop the Group's business foundation as a comprehensive alcohol beverages operation. The brand acquisitions outlined today represent a further step in Kirin's Brewery's initiatives to grow its customer base and develop its domestic alcohol beverage business as the market changes in response to diversifying tastes, an aging population and other influences.

Outline of Guinness® products

1.Name Guinness® Draught 330ml cans
Guinness® Draught 350ml surger cans (for on-premise)
Guinness® Draught 30 liter and 15 liter kegs
Guinness® Extra Stout 330ml bottles
2.Start of shipments through Kirin BreweryMonday June 1, 2009
3.Distribution rangeThroughout Japan
4.Place of productionIreland
5.Recommended retail priceOpen pricing
6.Product characteristics Concept: Guinness® is a premium stout beer, brewed using a patented, proprietary top-fermentation method that produces an extremely creamy head and smooth taste. The brand was born in Ireland in 1759 and is now enjoyed in more than 150 countries worldwide. Guinness® Extra Stout has a taste close to the traditional Guinness.
Alcohol content: Guinness® Draught cans and kegs 4.5%
Guinness® Extra Stout 5%

Outline of KilkennyTM products

1. Name KilkennyTM 330ml cans
KilkennyTM 30 liter kegs
2.Start of shipments through Kirin BreweryMonday June 1, 2009
3.Distribution rangeThroughout Japan
4.Place of productionIreland
5.Recommended retail priceOpen pricing
6.Product characteristics Concept: KilkennyTM is an Irish ale-type, top-fermented beer brand that has been brewed in Ireland since 1710. It is characterized by a creamy head, and fruity taste.
Alcohol content: 4.5%

Outline of Smirnoff Ice® products

1.Name Smirnoff Ice®
Smirnoff Ice Spice®
Smirnoff Ice ExtraTM
Smirnoff Ice Dry®
(all products in 275ml bottles)
2.Start of shipments through Kirin BreweryMonday June 1, 2009
3.Distribution rangeThroughout Japan
4.Recommended retail priceOpen pricing
5.Product characteristics Concept: This RTD is based on the world's No.1 spirit*, Smirnoff Vodka, and features a refreshing taste packaged in a stylish bottle.
*Source: IMPACT DATABANK
Alcohol content: 5%
【お問い合わせ先】
キリンビール お客様相談室 フリーダイヤル:0120-111-560
【キリンホームページ】
https://www.kirin.co.jp/

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